Dear viewer, what are you looking at?

  SEPTEMBER 9 - JANUARY 25

Curators: Florencia Baliña, Andrés Ruiz, Aroa Urteaga and Andrea Vargas
Space: Tower Room

This exhibition invites viewers to look at the viewer. Based on a selection of formally and thematically diverse works from the ARCO Foundation Collection, this exhibition seeks to focus on the figure of the contemporary art viewer by addressing different ways of being a viewer.

The proposal is based on the premise that when creating a piece , every artist imagines a model viewer, that is, every artist deploys certain strategies to guide the behavior of those who will receive it: every work "anticipates" a viewer.

The exhibition proposes a reflection on the different ways of looking, understanding looking in a broad sense, which is not limited to the action of the sense of sight. Looking is always understood as acting: the spectator not only observes, but also selects, compares and interprets. In seeking to "look at the one who looks", the exhibition therefore addresses questions such as: what is it that looks, in what way, what strategies does it put into play?

Dear viewer, what are you looking at? explores some ways of being a viewer of contemporary art, encouraging a friendly approach that triggers visitors to reflect playfully on their own behavior when viewing an exhibition. Through the four proposed ways of being a viewer—detective viewer, hedgehog viewer, peephole viewer, projector viewer—the aim is to relate the heterogeneity of the ARCO Foundation Collection to the diversity of ways of looking, and to enhance the visitor's experience in order to achieve a friendly and sensitive approach.
 

RELATED ACTIVITIES

9 SEPT 19H. Masterclass with the curators. Classroom 1

EXHIBITION CO-PRODUCED BY:

WITH THE COLLABORATION OF: